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“Athenaeum” Jorum Studio

98.00

The world dissolves and time slips…

IMPRESSION

Scottish Lavender, Beeswax*, Fennel, Apple, Honey.

FADE

Neroli oil, Hyacinth, Flouve, Patchouli, Morocco Leather*, Gurjun Balsam, Oak, Ink.

*of synthetic origin

OLFACTICALITY

Knurled, waxen, smudged, pulpy, sun-warmed, hazy.

Athenaeum is the distillation of a once forgotten yet fond olfactory memory, awakened upon a chance encounter at the local athenaeum. It is the fragmented and hazy reminiscence of a rural childhood found once more in the urban landscape.

Upon entering the athenaeum one is struck by the overwhelming aroma of degrading pulp and ink, shrouded in a haze of sun-kissed dust. Without haste, the smell transports you to arable mid-summer fields and days lost in swaying pastures, nose buried in hundreds of papery leaves, crops and mulchy woodland all around.

Like gauzy sunshine whistling through rugged lands, Athenaeum is as comforting as it is solitary. A fragrance crafted for reflection.

Athenaeum expertly showcases sustainably-sourced, hand harvested Scottish Lavender. Jorum Studio Athenaeum is the first master-crafted perfume to make use of Scottish-grown, harvested and distilled biodynamic perfume materials.

Made in Scotland.

Volume 30ml

Quantity

Description

Jorum was established in 2010 by Scottish perfumer Euan McCall working under the pseudonym Jorum Laboratories formulating fragrances for large and small brands alike.

Since 2016 Jorum has been operated equally by Euan and his partner Chloe Mullen, launching Jorum Studio in 2019. The pair have been quietly building a new, world-class perfume making industry in Scotland from their base in Edinburgh.

With a small but multidisciplinary team, Jorum create everything in-house, crafting innovative and eclectic fragrances with only the highest quality materials.

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