India’s beginnings are shrouded in the mists of antiquity, its earliest history known only through legend. Yet the modern reality pulses with vibrant life and youth. Each encounter with the country’s rich cultural heritage leaves one breathless and yearning for more.

This diversity has inspired Neela Vermeire to create and dedicate the first trio of fragrances to India – her native country – while living and working in Paris, her adopted city and perfume capital of the world. “PICHOLA” perfume by Neela Vermeire was born.

Neela’s education in social sciences and training in law may not have any direct connection to perfumes but her formative years in India have had a great and lasting impact on her “olfactory development”.

Neela’s main sources of inspiration are memories of her childhood in India and many travels to visit her family there. Neela herself is proof that, though one may wander far and live in vastly different places, the fascination of India can never be left behind!

Neela’s love for art and fragrances was fostered in her early years by her family, and this project stems from an intimacy with the three great historic periods of India gained through her lifelong journey.

Each fragrance, like each period, is unique yet totally connected.

Each pays tribute based on the olfactive inspiration from various sources such as Indian spirituality, history, the amazing landscape, the peaceful Himalayas, the trips to hill stations and sea ports, the arts, the varied architecture, the amazing food, music, cinema and vivid colours of India.